I design, build, and tinker with ideas till they take shape

In 2016, I stumbled on a profession called UX design while helping a startup put together an investor pitch deck. It sounded quite interesting and felt like a mix of everything I was curious about - design, psychology, markets, metrics, and product thinking. This was the pivot for me into becoming a product designer.
I got my first break at an experience studio in Bangalore, where I worked on solutions for clients like Mercedes, Société Générale, Myntra, and a few nimble startups. During this time, I also designed an award-winning app for the eGov Foundation, helping local governments connect better with citizens.
Towards the end of 2017, I moved to Quotient, a US-based retail tech giant. I designed end-user product experiences around couponing for 9M US grocery shoppers.
At Microsoft, where i currently work, I am designing for Copilot agents, switching between end-user experiences and the underlying frameworks that support them.
Outside of work, I love travelling, exploring food and culture, and trying things I'm not naturally comfortable with - a habit I'm actively trying to build. I enjoy reading, thinking about the cosmos, and taking (super)long walks. A rare talent of mine includes being able to converse almost entirely in GIFs (cat GIFs, specifically).
This is my space to write about everything from musings to experiments and half-formed ideas. Don't hesitate to reach out, I'm always up for a conversation and chai.
If you are someone who is looking to break into design or a fresh designer looking for free advice or help, drop me an email.
Experience
- Enable seamless use of external tools inside Copilot, so users can access third‑party services naturally across web and mobile
- Deliver consistent, trustworthy integration experiences, making third‑party capabilities feel built‑in rather than bolted on
- Ensure integrations scale safely and predictably, through clear UX patterns, rules, and platform guardrails
- Drive adoption at global scale, supporting a Microsoft 365 ecosystem used by 300M+ monthly active users
- Launched a high‑impact grocery cash‑back experience on Coupons.com, serving 4M monthly active users through end‑to‑end web design
- Drove consistency and scale across Quotient's consumer portfolio, spanning digital coupons, grocery cash back, CPG brand pages, and online shopping offers
- Improved core cash‑back user journeys, including redemption history, payout flows, and major homepage and CPG brand page UX overhauls
- Accelerated revenue and conversion growth by building an A/B testing ecosystem, contributing $1.5M+ in incremental revenue and ~30% average conversion lift across key surfaces
- Delivered impact for global and local clients, including Mercedes R&D, Société Générale, Myntra, Akshara Foundation, and Haptik
- Drove projects from concept to launch on schedule, establishing clear design pipelines, feature scope, and success goals
- Enabled civic engagement at scale by designing the award‑winning Pura Seva app, helping resolve 290K+ citizen grievances across 110+ urban municipal bodies in India